It’s been estimated that each Tweet consumes 25 mWh of energy – Twitter server side only. This stat is from 2010, when tweets had a 140 character cap, so keep in mind that Tweets with the current 240 character limit (and tweets with images or video) will consume at-least twice as much energy. For the purposes of this analysis, we’ll stick to the older 140 character tweet, and we won’t include tweeting images, gifs, or videos …
Energy Consumption Per Tweet / Per User
Using the conservative 140 character tweet as our benchmark, we can extrapolate that a single tweet uses as much energy as 714 transactions on Pavillion.
Equation: 25 mWh (Tweet) / 0.035 mWh (Pavillion tx) = 714
To put things into more context, let’s take into consideration the frequency of tweets from the average user…
According to Hubspot, the average tweets per day per user is 4.422 tweets. Multiply that by the energy consumed per tweet (4.422 tweets x 25 mWh), and you get 110.55 mWh of energy consumed per user per day of tweeting.
Comparing this to 0.035 mWh per Pavillion transaction, the average Twitter user, every day, consumes the equivalent energy of 3,014 transactions on Pavillion.
Equation: 714 * 4.222 = 3,014
Collective Energy Consumption of Tweets
How does that look globally?
- For every minute, there are 350,000 tweets, equivalent to 250 Million Pavillion transactions.
- For every day, there are 500 million tweets, equivalent to 357 Billion Pavillion transactions